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How we work

No fixed packages. Every campaign starts with your goal and ends with numbers per creator.

Updated: By the Dothamina team2 min read

In short

A campaign with Dothamina follows six steps: you tell us your goal in the brief, we select creators that fit and show you their numbers, we send a tailored proposal, the creator produces the content in their own style from a brief, it goes live with its own tracking links and codes, and you get the results per channel.

The six steps

  1. 01

    Brief

    Fill in the proposal form: what you want to achieve, rough budget, reach and the creators you like. Two minutes.

  2. 02

    Selection with numbers

    We match your product with our channels. We only propose creators where we see a fit, and for each one we show followers, average views over their last ten videos and their best video.

  3. 03

    Tailored proposal

    Creators, a format for each, dates and price. If we see no fit with any channel, we tell you.

  4. 04

    Production

    We prepare the creator brief with your key messages. The creator writes and records in their own style, which is what their audience follows. We review together before publishing.

  5. 05

    Publishing

    Each creator publishes with their own tracking link and, where relevant, their own code. The collaboration is disclosed as paid promotion.

  6. 06

    Results

    Views, clicks and sign-ups per creator, compared with each channel’s average. That is how you decide who to repeat with.

Three principles

  • Judgement over volume.

    We don’t put any creator in any campaign. If we don’t see a fit, we tell you.

  • Everything tailored.

    No fixed packages. Every brand has a different goal and every channel a different audience: the job is matching them well.

  • Numbers first.

    Real audience, real views, real results. We show them to you before you sign, not after.

What we measure

ReachViews of each video against the channel average.
ResponseClicks and sign-ups with a link and code per creator.
OutcomeWhatever you count as success: active users, sales, demos.

What we don’t do

  • Put any creator in any campaign to fill a proposal.
  • Sell fixed packages with creators you didn’t choose.
  • Write scripts the creator has to read word for word.
  • Hide that a collaboration is paid.